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Dogs Rule.

In 1996, Amy Harlow adopted six week-old twin Shiba Inus, Lucy and Tonto, and quickly discovered how difficult it was to find cool, classic, quality products for dogs that were both fun and functional. With her education in fashion and a career in modeling, Amy brought her expertise from the catwalk to the dog park and the wagwear brand was born.

Founded in 1998, wagwear offers puppy chic in the latest colors and trends with fully-functional details such as reflective tape in the leashes and coats, materials such as oil cloth, canvas and climbing rope, and overall classic design one might find on the beaches of Cape Cod or the streets of Soho the same weekend.

In 2006, Amy opened her first flagship store in the heart of Greenwich Village. This created the ideal setting for the wagwear lifestyle brand to be showcased.

After moving to the artsy town of Woodstock, NY in 2017, Amy and family welcomed their newest members, Edison (Goldendoodle) and in 2020 Daisy (Mini-Labradoodle) *seen below with our other office dogs Sonny and Razz.

In 2023, following the sensational success of their best selling product the WagWellie® Mojave, wagwear launched their first-ever foray into Australia with the Australian based website

Our Department: Walk. Wear. Carry. Play. Sleep.